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YES |
NO |
| Do you make a yearly (written) commercialization plan? |
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| Do you have a (written) concise company positioning? |
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| Do you have a (written) concise positioning for each product? |
|
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| Is your company branding distinctive and memorable? |
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|
| Do you have a written statement of the added value offered by your company? |
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|
| Do you have a written statement of the added value offered by each of your products? |
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|
| Do you have a written statement differentiating each of your products? |
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| Do you have a written statement as to how your competitors differentiate their products? |
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| Do you have a written statement describing the strengths your competitors’ products? |
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| Do you have a written statement describing the weaknesses of your competitors’ products? |
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| Do you have a written sales strategy for each of your products? |
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| Do you have a written sales discourse for each of your products? |
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| Do you have a written yearly sales objective for each product? |
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| Do you monitor quarterly your sales results against your objectives? |
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| Is your commercialization budget greater than 2% of your sales? |
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| TOTAL : |
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