B2B MARKETING
For most entrepreneurs the sales function is scaled down uniquely to the sales force.
Little attention is given to the marketing force or "client-centered commercialization" which is located between the product/service and the buyer. It defines: strategies, target audiences, sales discourse, communications, means, actions, tools… and directly influences prospects, clients, sales, revenues and profits.
Client-centered commercialization is the art and science of creating added value and worth for the enterprise, its products or services. |