COACHING FOR THE CREATION OF AN EFFECTIVE COMMERCIALIZATION STRATEGIC ACTION PLAN IN A SINGLE DAY
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Products and/or services |
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-How to assess the profitability of products/services
-Characteristics vs. competitive advantages
-The importance of technological innovation
-The importance of exclusivity
-Searching for and selecting product differentiation
-Developing competitive advantages
-Creating added value |
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Markets |
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-Maximizing performance in various markets
-Understanding the importance of market
segmentation
-Knowing how to evaluate the relative competitive
intensity in each market |
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Sales process |
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-Knowing how to analyze the stages of a sale
-Knowing how to identify the sensitive triggers of
a sale
-Analyzing the decision-making process
-Sales aids and support |
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Promotion and communications
Why and how to perform a dynamic analysis of: |
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-Current promotional and communications objectives
-Current strategies and tactics
-Actions
-Budgets |
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Distribution efficiency |
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How to perform a constructive evaluation of the current distribution system. How to develop alternatives and improvements. |
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Price-quality ratio |
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-How to improve the price-quality ratio
-How to change people’s price perception
-How to avoid price-related constraints |
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Sales growth and profitability |
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-Ideas for improvement
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